In today’s digitally driven society, video has emerged as an essential tool to have in your marketing mix.  According to a report from Cisco, by 2019, online video will be responsible for four-fifths of global Internet traffic. The stats for the U.S. are even more impressive, coming in at 85%.  In order to effectively realize the benefits of video, businesses need a comprehensive strategy or a #BetterVideo solution to stay ahead of their competitors.  Watch the video below and listen as Doug Via “The Video Guy” explains the importance of having multiple videos for your business instead of just one. 


A Word From Chief Operating Officer – Brian Russell 


“We are seeing online video follow a similar path as mobile did just a few years ago. Not too long ago digital marketing companies sold advertisers “mobile” as a product. Now all digital solution providers have a mobile component or strategy for their entire offering. Today this is happening in online video. The days of having one video are over! Advertisers need a comprehensive video strategy that integrates video across their entire digital strategy including their website or landing page, social or content strategy, email marketing, SEO and paid advertising. Video boosts the performance across the board giving advertisers the opportunity to tell their story and showcase their personality.”


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