Is Your Video Content Optimized for Mobile Consumption?
Video is set to have the highest growth rate of any mobile application in the next 5 years. That’s why it is essential for businesses to have a solid mobile video marketing strategy.
- Video accounted for 55% of mobile traffic in 2015. Cisco VNI Forecast
- By 2020 over 75% of global mobile data traffic will be video content. Cisco VNI Forecast
- Mobile data traffic has grown 400-million-fold over the past 15 years. Cisco VNI Forecast
- Online viewers abandon video if it doesn’t play within 2 seconds. UMass Amherst Study
- 1 in 5 viewers will abandon poor video experiences immediately. After the poor experience 1 of 5 viewers will never return to that service. Conviva Study