We recently produced a series of 30 second montage videos for a client that operates a hair salon in Montgomery, AL called Hair Odyssey. Prior to using video marketing Hair Odyssey noticed some rather bleak website statistics when analyzing website traffic through Google Analytics.
Although their website was designed on a sleek mobile friendly platform, on average, users were only viewing 1.51 pages and spending 44 seconds browsing the site before leaving. The bounce rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page) was extremely high at 81.54%. Their Marketing Manager had read countless industry articles regarding the benefits of video and knew it was time to try using video marketing.
By simply adding video on the homepage of their website they noticed some extraordinary results. The average time on their website jumped from 44 seconds to 1 minute and 54 seconds! Their bounce rate decreased to 63% and average page views increased to 1.91 pages per session.
Within only a month of implementing video marketing Hair Odyssey’s owner happily reported that he is “busier than ever”. In fact, as a result of the increase in business he decided to hire a new employee to keep up with the demand.
Reach out to us below to learn more about boosting your website performance and bottom line through the power of video marketing.